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Jacquier, Caroline and Giboreau, Agnès Perception and Emotions of Colored Atmospheres at the Restaurant. In: Predicting Perceptions: Proceedings of the 3rd International Conference on Appearance. Lulu Press, Edinburgh UK, pp. 165-167. ISBN 978-1-4716-6869-2

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    Abstract

    The aim of our study was to test the perception and feeling of customers towards different atmospheres using a questionnaire. Three colored atmospheres (Red&Black, Blue&White and Green) were set up during one week at the experimental restaurant of the Research Centre of the Institut Paul Bocuse and were compared to a control one (Reference). We identified three contrasted atmospheres each one related to a specific emotion: Red & Black (R&B) related to “Excitation”, Blue & White (B&W) related to “Serenity” and Green (G) related to “Happiness”. In addition, atmosphere perception and emotional state of customers are shown to depend on gender, time of meal and social environment.

    Item Type: Book Section
    Uncontrolled Keywords: Color, Emotions, Restaurant, Atmospheres.
    Subjects: UNSPECIFIED
    Divisions: UNSPECIFIED
    Depositing User: Dr Stefano Padilla
    Date Deposited: 07 May 2012 14:00
    Last Modified: 08 May 2012 12:36
    URI: http://opendepot.org/id/eprint/1088

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