Jacquier, Caroline and Giboreau, Agnès Perception and Emotions of Colored Atmospheres at the Restaurant. In: Predicting Perceptions: Proceedings of the 3rd International Conference on Appearance. Lulu Press, Edinburgh UK, pp. 165-167. ISBN 978-1-4716-6869-2
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The aim of our study was to test the perception and feeling of customers towards different atmospheres using a questionnaire. Three colored atmospheres (Red&Black, Blue&White and Green) were set up during one week at the experimental restaurant of the Research Centre of the Institut Paul Bocuse and were compared to a control one (Reference). We identified three contrasted atmospheres each one related to a specific emotion: Red & Black (R&B) related to “Excitation”, Blue & White (B&W) related to “Serenity” and Green (G) related to “Happiness”. In addition, atmosphere perception and emotional state of customers are shown to depend on gender, time of meal and social environment.
|Item Type:||Book Section|
|Uncontrolled Keywords:||Color, Emotions, Restaurant, Atmospheres.|
|Depositing User:||Dr Stefano Padilla|
|Date Deposited:||07 May 2012 14:00|
|Last Modified:||08 May 2012 12:36|
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