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Thurman, Neil J (2007) The globalization of journalism online: A transatlantic study of news websites and their international readers. Journalism: Theory, Practice & Criticism, 8 (3). pp. 285-307. ISSN 1464-8849

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    Some British news websites are attracting larger audiences than their American competitors in US regional and national markets. At the British news websites studied, Americans made up an average of 36 per cent of the total audience with up to another 39 per cent of readers from countries other than the USA. Visibility on portals like the Drudge Report and on indexes such as Google News brings considerable international traffic but is partly dependent on particular genres of story and fast publication times. Few news websites are willing to disclose breakdowns of their large numbers of international readers fearing a negative reaction from domestic advertisers. Some see little value in international readers � some of whom read 3 to 4 times fewer pages than their domestic counterparts. Others are actively selling advertising targeted at their international audience and even claiming their presence is beginning to change their news agenda.

    Item Type: Article
    Uncontrolled Keywords: online journalism, international readers, globalisation, British news websites, user metrics
    Subjects: Mass Communications and Documentation > Information Services > Information Management
    Mass Communications and Documentation > Publishing > Electronic Publishing > Publishing via the World Wide Web
    Mass Communications and Documentation > Journalism
    Social studies > Sociology > Sociology not elsewhere classified > Sociology of Science and Technology
    Business and Administrative studies > Business studies > International Business studies
    Mass Communications and Documentation > Publishing > Electronic Publishing
    Divisions: UNSPECIFIED
    Depositing User: Mr Neil J Thurman
    Date Deposited: 23 Jul 2008 14:25
    Last Modified: 23 Aug 2010 14:26
    URI: http://opendepot.org/id/eprint/133

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