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Klaus, Philipp "Phil" Quo Vadis, Customer Experience? In: Beyond CRM: Customer Experience in the Digital Era. Strategies, Best Practices and Future Scenarios in Luxury and Fashion. Franco Angeli, Milano., pp. 165-175. ISBN 9788856838176

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    Item Type: Book Section
    Uncontrolled Keywords: Customer Experience Management, Customer Experience Strategy, Customer Experience, Marketing Strategy, Strategic Marketing
    Subjects: Business and Administrative studies > Management studies > Management Techniques > Strategic Management
    Business and Administrative studies > Management studies > Retail Management
    Business and Administrative studies > Marketing > Promotion and Advertising > Corporate Image
    Mass Communications and Documentation > Media studies > Electronic Media studies
    Divisions: UNSPECIFIED
    Depositing User: Prof Phil Klaus
    Date Deposited: 28 Feb 2012 21:02
    Last Modified: 06 Sep 2012 16:58
    URI: http://opendepot.org/id/eprint/765

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