Klaus, Philipp "Phil" Quo Vadis, Customer Experience? In: Beyond CRM: Customer Experience in the Digital Era. Strategies, Best Practices and Future Scenarios in Luxury and Fashion. Franco Angeli, Milano., pp. 165-175. ISBN 9788856838176
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Official URL: http://www.francoangeli.it/Ricerca/Scheda_libro.as...
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Customer Experience Management, Customer Experience Strategy, Customer Experience, Marketing Strategy, Strategic Marketing |
| Subjects: | Business and Administrative studies > Management studies > Management Techniques > Strategic Management Business and Administrative studies > Management studies > Retail Management Business and Administrative studies > Marketing > Promotion and Advertising > Corporate Image Mass Communications and Documentation > Media studies > Electronic Media studies |
| Divisions: | UNSPECIFIED |
| Depositing User: | Prof Phil Klaus |
| Date Deposited: | 28 Feb 2012 21:02 |
| Last Modified: | 06 Sep 2012 16:58 |
| URI: | http://opendepot.org/id/eprint/765 |
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