A page from the OpenDepot.org service

Jump to the start of the main contents

Thurman, Neil J and Schifferes, Steve (2012) The future of personalization at news websites: Lesson from a longitudinal study. Journalism Studies. ISSN 1461-670X

[img] PDF - Accepted Version
Download (649Kb)


    This paper tracks the recent history of personalization at national news websites in the United Kingdom and United States, allowing an analysis to be made of the reasons for and implications of the adoption of this form of adaptive interactivity. Using three content surveys conducted over three and a half years, the study records—at an unprecedented level of detail—the range of personalization features offered by contemporary news websites, and demonstrates how news organizations increasingly rely on software algorithms to predict readers’ content preferences. The results also detail how news organizations’ deployment of personalization on mobile devices, and in conjunction with social networking platforms, is still at an early stage. In addressing the under-researched but important—and increasingly prevalent—phenomenon of personalization, this paper contributes to debates on journalism’s future funding, transparency, and societal benefits.

    Item Type: Article
    Uncontrolled Keywords: customization, individuation, interactivity, online journalism, online news, personalization
    Subjects: Mathematical and Computer Sciences > Computer Science > Human-computer Interaction
    Mathematical and Computer Sciences > Information Systems > Systems Analysis and Design
    Social studies > Sociology > Sociology not elsewhere classified > Sociology of Science and Technology
    Mass Communications and Documentation > Information Services > Information Management
    Mass Communications and Documentation > Media studies > Electronic Media studies
    Mass Communications and Documentation > Publishing > Electronic Publishing > Publishing via the World Wide Web
    Mass Communications and Documentation > Journalism
    Divisions: UNSPECIFIED
    Depositing User: Mr Neil J Thurman
    Date Deposited: 27 Mar 2012 20:32
    Last Modified: 27 Mar 2012 20:32
    URI: http://opendepot.org/id/eprint/955

    Actions (login required)

    View Item