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Group by: Creators | Item Type
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Number of items at this level: 5.

K

Klaus, Philipp "Phil" Quo Vadis, Customer Experience? In: Beyond CRM: Customer Experience in the Digital Era. Strategies, Best Practices and Future Scenarios in Luxury and Fashion. Franco Angeli, Milano., pp. 165-175. ISBN 9788856838176

Klaus, Philipp "Phil" and Gorgoglione, Michele and Pannelio, Umberto and Buonamassa, Daniela and Nguyen, Bang Are you providing the ‘right’ customer experience? The case of Banca Popolare di Bari. International Journal of Bank Marketing. ISSN 0265-2323 (In Press)

Klaus, Philipp "Phil" and Maklan, Stan Towards a Better Measure of Customer Experience: Explanatory Power and Generalisability. International Journal of Market Research. ISSN 1470-7853 (In Press)

M

Maklan, Stan and Klaus, Philipp "Phil" (2011) Customer Experience: Are We Measuring the Right Things? International Journal of Market Research, 53 (6). pp. 771-792. ISSN 1470-7853

N

Nguyen, Bang and Klaus, Philipp "Phil" Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics. Journal of Retailing and Consumer Services. ISSN 0969-6989 (In Press)

This list was generated on Mon Apr 21 07:15:56 2014 BST.